If it would be advantageous to be considered an expert in your field, producing thought-leadership content is non-negotiable.
Can you think of any expert you admire, who doesn’t share regular content featuring themselves?
Your ideal client won’t know you are an expert unless they are consistently exposed to your unique perspectives on their challenges and the solutions they need.
Typically less than 2 hours per month is all you need to invest, to get a full content calendar of thought-leadership videos published on all of your social channels!
In addition to showing up for your 60-minute monthly interview, most of our clients spend a maximum of 40 to 60 minutes during the month collaborating with us. (Month one is an exception, as your onboarding will require additional time).
Each month we do all the heavy lifting with topic planning, video editing, hashtag research, writing accompanying text copy for each video and scheduling all the posts on your social media accounts.
Interviewing your clients is optional, but adding success story content is an incredibly powerful way of building trust with your audience.
We’ll brainstorm the best questions to ask your clients during your onboarding. However, in general, we recommend structuring the questions so they help your customers share a story arc that includes: